最好的品牌欣赏、最新的品牌资讯

俄罗斯ALUTECH集团品牌重塑

2011-09-07           评论( 暂无 )


In 2008, reaching the position of one of the leading manufacturer of aluminum products, the ALUTECH Group management concluded that the existing brand platform and brand identity are no longer correspond to the new status of the Group, its achievements and ambitious plans for further development. These reasons led  to the decision to start the rebranding of the ALUTECH Group.A number of structured interviews with the company management and representatives of other stakeholders helped to identify the brand values, which formed the basis of the new brand platform:
-  the aspiration for honest leadership;
-  strict compliance with the commitments;
-  love for creative work;
-  be the best in the quality of products and keep the laconic perfection of the design. 
 
These principles identified the new brand slogans - “The ethics of leadership. Aesthetics of quality” (corporate slogan) and “Aesthetics of system quality” (poduct slogan).
 
Development of the visual brand identity defined a number of additional requirements:
Emphasize that the company produces and provides the market with the products of four different areas under the one Brand Flag.

Demonstrate the consolidation of the Group's assets as a hard-structured, but, at the same time, clearly established system.

Be executed in a "clean", "transparent" and the modern European aesthetics.

Be bright, catchy and unusual for the category.

Become a convenient tool for differentiating many promotional materials by the existing four production areas - rolling shutter, gate and aluminum profile systems, automatic systems.

The proposed “modular” solution of the logo (each "square" is associated with a particular product direction) and a clear "geometric" graphic of the new visual identity allowed to reach the goals. 


       当位于俄罗斯的ALUTECH集团进行了重组并成为铝产品的领先制造商时,集团管理层认为现有的品牌和标识不再符合集团的成就和进一步发展的宏伟计划。这些原因使ALUTECH集团决定进行品牌更新。

       首先,在集团的全力协助下经过调查研究总结了新品牌的基本要求:诚实的领导,严明的纪律,创造性的工作,保持产品质量和设计的简洁完美。这些原则确定了品牌的名称和宣传口号。
 
       最终完成的品牌形象有以下一些视觉特征:
       ● 强调了该公司在同一个品牌旗帜下有四个不同领域的产品;
       ● 表明合并后的集团结构完整、制度明确规范;
       ● 秉承干净、透明和现代的欧洲美学;
       ● 明亮、动听、不同寻常;
       ● 设计了方便区分四个生产地区的形象图形:卷帘门、门、铝型材系统和自动系统。
 
       新的视觉系统使用了“模块化”的解决方案和明确的“几何”图形。从而清晰形象地传达了集团的新变化。




















文章来自:Hiiibrand
分享到:
网友评论
暂无评论,期待您的参与!
发言请遵守 相关规定
   
登录以后才可发言,请先 登录
会员注册

用户名由4~16字母或数字或下划线组成

昵称可为中文或英文,2~12个字符

密码由6~16字符组成

重复密码

会员登录

用户名 / 验证邮箱:

密码:

忘记密码

输入你已验证的邮箱,我们将密码发送至你的邮箱

     重新注册

激活邮箱

输入你的邮箱,我们将激活邮件发送至你的邮箱